The Beginning of a Classic Magazine

Road and Track June 1947

Those of us over about thirty years old will remember a time when a lot of our information about hobbies and interests came from reading magazines.  Today, magazines still often give us information that we can’t get online, so imagine how much more we relied on them in the early days of the net or even in pre-internet days.

Those of us that like cars will likely accept that, until fairly recently, Road & Track was the magazine of choice for the most discerning enthusiasts.  On one hand it was had a high-class, globalized outlook with one eye on Europe and Japan, while on the other it also commented on the American auto industry in depth.  In this sense, it achieved the best overview of the world scene… and it was the 500 pound gorilla in the room regardless of whether you were American, European or, as in my case, from  South America.

Yes, magazines like Car & Driver in the US or any number of local mags in Europe might have had more readers in their respective countries… but no one did it better globally.

So it’s interesting to pick up the first ever issue of the publication and see where it started from.

It’s surprising to say the least.

In 1947, many publications were less sophisticated than they are today, but Road and Track’s first issue is…

Well, it’s terrible.  You could tell they put the thing together on a shoestring and grabbed whatever articles and pictures they could find.  A nationalistic technical article by the great Laurence Pomeroy kicks it off–impeccable credentials, but the article itself was useless–and then a hodgepodge of other things, including a race report of a very minor hillclimb, the description of a foreign car dealership and a few photos.

These last are interesting, especially as they include pics of the Wilmille production car, but the overall effect gives the impression that they knew the starved postwar audience would pay for any kind of content, and grabbed what they could get, published it and called it an issue.

Interestingly, the mix of street and race cars continued into the 21st century… and probably contributed enormously to the publication’s success… interesting to see that it came about almost by mistake.

BTW, if you’re interested in seeing it for yourself, these mags are still pretty reasonably priced on Ebay and similar, and the first few issues were reprinted in facsimile editions (keeping everything, including the original advertisements, which are wonderful windows into the time), which makes it even cheaper to study a piece of history.

I’ll be looking at a few more of these over the next couple of weeks, as I find it interesting.  Hope some of you will come along for the ride.

 

Gustavo Bondoni is a novelist and short story writer.  His novel Outside deals with the possible ultimate consequences of the current transition from physical media to digital…  You can have a look here.

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