Hitting its Stride – R&T’s Vintage Year

Let’s go back in time to 1988.  Why?  Just because I happened to read a couple of car magazines from that year (I promise to get back to the normal, more literate style of this blog in the next post, but today, we’re doing car mags again – here, here and here are the earlier installments of this series) and I wanted to keep my thoughts about them more or less all together before I forget what I was going to say.

It’s one of the prices of getting older, but aging also has its advantages.  I get to look at thirty-year-old magazines and judge them with a future perspective.

So, 1988.  I read The final pair of mags in my pile: Road & Track Exotic Cars: 7 and the regular monthly magazine from September 1988.

Road & Track Magazine September 1988

The first thing one notices is that the two mags appear to have been designed by two different graphics departments.  The monthly magazine feels very much a product of the eighties, while Exotic Cars looks forward to the nineties, a departure from the earlier installments in the series, which looked much more similar to the magazines.

The Exotic Cars series was one of Road & Track Specials, which explains the discrepancy, a series that was run by Thos L. Bryant, the man who later–as from January of 1989–became the editor of the regular magazine.

This one was, nostalgia aside, much better than the early installments of Exotic Cars.  The selection of cars was mature, the design was excellent, and the writing engaging.  It was a solid effort which was easier to read than its predecessors.

Road & Track Exotic Cars 7

The regular magazine looked a little dowdier, but that impression only lasts until you flip open the front cover.

Once you do that, you are transported to different world.  Not the world of 1988, though.  Road & Track in the late eighties bore little relationship to the universe of Gordon Gecko and the Coca-Cola Wardrobe (remember that piece of eighties awfulness?).  Instead, you’re almost transported to the Scottish moorlands somewhere around 1975.

This might not have been seen as a good thing in 1988, but it’s certainly wonderful reading these old pages today.  The words flow comfortably, and the reading never becomes a chore.  It’s a warm pleasure from cover to cover, like conversation with an old friend.  It was literally one of the most pleasurable reading experiences I’ve had in a long, long time.

Of course, in the eighties, warm and fuzzy was on its way out and, as I’ve mentioned, December 1988 was the last month under John Dinkel, the man who edited this issue.  The January 1989 issue had adopted the design of the specials and looked bang up to date.

The writing, however, was still essentially the same.  It would take a few years to iron out the quirkiness that made 1988 a vintage year.  Bryant was an excellent editor who brought the magazine upscale while keeping its personality alive.

So, for some time, we lived in the best of both worlds.  And I was luck enough to be thirteen in January of 1989…

 

Gustavo Bondoni is a novelist and short story writer whose most recent book is entitled Ice Station: Death.  You can check it out here.

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