One of the nice things abut buying books from Folio Society is that they send you little gifts with the books. My personal favorite is the annual Folio Diary, but another wonderful little gift is Folio, the company’s magazine.
This magazine is about what you’d expect from the house organ of a company dedicated to creating beautiful publications (and one which I’ve featured before). It’s a bit of an advertising piece disguised as a self-indulgent series of interviews of creators, behind-the-scenes look at how the final products are made and paeans to the finished product.
It is an utterly wonderful read.
The images of Folio artwork in this edition (Autumn 2018), are wonderful. The central topic is the Folio edition of Atlas Shrugged, which, love it or loathe it, is undoubtedly a hugely important book that seems even more relevant to political discourse today than when it was first published. Politics aside, Folio’s artwork is a wink and a nod to the era in which it was published, and takes us back to the glories of the Art Deco age. It’s like standing in the lobby of the Chrysler Building.
But that’s not the only article. Food, mythological beasts and murder mysteries are all illustrated in the pages of this publication, because they are also illustrated in the books the magazine is trying to sell. You get a look at the creative process behind the art, a guided tour given by editors and just a general sense of the loving way the books are put together.
Probably the most effective piece of advertising I’ve ever been exposed to.
Gustavo Bondoni is a novelist and short story writer whose literary collection of linked short stories is entitled Love and Death. You can buy it here.