Mazda Takes Over

In the early 70s, Mazda was a bit of a curiosity because they were the company that bet earliest and most profoundly on the Wankel engine in the US.

Unfortunately for Mazda, the fuel crisis and the rotary’s reputation for thirst put a serious dent in Mazda’s mid-seventies plans, and the potential dried up for some time as Mazda regrouped and licked its wounds.

But by the end of the decade, the brains back in Japan had crafted a wonderful new strategy: use regular piston engines for the family-oriented cars like the 626 featured on the cover of Road & Track’s March ’79 issue, and use the rotary in the RX-7.

It worked brilliantly. The RX-7 sold like there was no tomorrow, and the 626 was very well received. Better still, the sports car was so good that, in the comparison test that headlined the April 1979 issue, the editorial choice (if not the numerical one) went overwhelmingly to Mazda – despite the presence of Porsche and Corvette, and the fact that the Mazda was considerably cheaper than all the other cars included.

The other notable feature of these two magazines is a huge profile of Mario Andretti right after he became World Champion (and a timely feature it was, too. I’d just been watching Mario holding court at the 2021 Indy 500 and looking incredibly fit and younger than his age).

Anyhow, as the 70s wind down and give way to the 80s, I suppose the cultural aspect of these magazines will gradually give way to purely automotive interest and maybe some memory jogging–I actually remember the 80s!

Gustavo Bondoni is a novelist and short story writer whose latest book is a creature feature entitled Test Site Horror. If you like fast-paced adventure in which special forces soldiers fight a running battle withe genetically engineered dinosaurs (and who doesn’t) then this one might be for you. You can check it out here.

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